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Media and Communications Training

June 1, 2020 @ 10:00 am - 12:00 pm

During the virtual Media Coaching session, participants will receive personalized training using likely scenarios to prepare them to speak to the media with feedback to improve their skills. The goal of this session is to enable participants to pitch their story to the media and communicate confidently with stakeholders, with these key outcomes:

  • Develop key messaging in order to speak confidently.
  • Develop an action plan that works for a range of media outlets: TV interviews, newspaper reporters and more.
  • Stay ahead of your competitors and be an industry leader by learning to assess, monitor and measure media content.
  • Ask the questions the media are likely to ask and test you on the ones that are unexpected and challenging, including reactive response preparation.

About the facilitator

Melissa Durrell is one of Canada’s leading media training coaches to CEOs, government leaders, nonprofit directors, and start-ups. Beginning as an award-winning Canadian journalist, she launched a successful Communications + PR agency in 2011, and works with tech companies locally and globally to amplify their stories.

Please note that the event is only open to members of the Balsillie School community. The link to the session will be sent via email to all registrants on June 1st at 9:00am.


June 1, 2020
10:00 am - 12:00 pm
Event Category:


Balsillie School of International Affairs, 67 Erb Street West
Waterloo, ON Canada
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Disclaimer: Events posted on this website are public events, unless otherwise stated. By attending our events, you are choosing to enter a space where your image and/or voice may be captured and used as part of a publication (online and/or in print), broadcast, or webcast. If you have any questions, please contact our office at events@balsillieschool.ca or 226-772-3001, or speak to the photographer or videographer at the event.
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