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Building a Climate Tech Start-up in a Volatile Climate

January 11 @ 12:00 pm - 1:30 pm

Join us to hear the story of Flash Forest, a new climate-tech startup, and learn about the opportunities and challenges of building a climate-tech startup company in Canada. This includes an entrepreneurial blueprint:

  • Idea incubation, market validation, and raising
  • Creativity: making the complicated simple
  • Balancing risk in entrepreneurship – too little vs. too great
  • Resilience, Resilience, Resilience

Cameron Jones will also speak about the important role of climate-tech in addressing climate issues, how you can get involved, and challenges and opportunities.

About the speaker

Cameron Jones is the Chief Operating Officer and Co-Founder of Flash Forest, Canada’s largest and first to market drone-reforestation company. He has been with the company since 2019.

Before founding Flash Forest, Cameron was an Adjunct Professor at both the University of Alberta and Dalhousie University. In this role, he drafted curriculum and taught courses in renewable energy and Corporate Social Responsibility. Cameron was also the Director of Project Management of the Public Agency Secretariat at the Government of Alberta and acted as Chief of Staff for the Department of Energy. Cameron has over a decade of experience in start-up management, operations, climate policy, project management, and sustainable energy. He has published papers and co-authored books on renewable energy which can be found in Oxford University Press and Energy Strategy Reviews.

He and his team are the recipients of multiple awards, including:

  • World Government Summit Award
  • 2020, Top 100 CSR Influence Leader
  • 2020, Premier’s Public Service Award, 2018

Cameron is currently earning his Master of Laws (GPLLM) from the University of Toronto. He also has a Master of Science (MSc) in Energy Policy for Sustainability, in 2014, from the University of Sussex.

Cameron and his company have been featured on CNN, Forbes, NowThis, CBC, Daily Mail, National Geographic, Newsweek, and Fast Company.

Media Links: CBC DocumentaryFast Company, Now This News
Website: Flash Forest


January 11
12:00 pm - 1:30 pm
Event Category:


Hybrid – room 143 and Zoom
67 Erb Street West
Waterloo, ON N2L 6C2 Canada
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